|
|
"A comprehensive, collaborative elections resource."
|
THE ZOGBY/LEAR CENTER SURVEY ON POLITICS AND ENTERTAINMENT
|
|---|
| Parent(s) |
Issue
|
| Contributor | RP |
| Last Edited | RP Nov 12, 2007 01:00pm |
| Logged |
1
[Older]
|
| Category | Poll |
| News Date | Monday, November 12, 2007 06:00:00 PM UTC0:0 |
| Description | The Norman Lear Center and Zogby International conducted an extensive national survey examining political beliefs and entertainment preferences. The survey --� conducted June 26�29, 2007, including 3,939 adults nationwide and carrying a margin of error of +/� 1.6 percentage points -- revealed that America's entertainment tastes are as polarized as our political views. Using statistical clustering analysis, we created a political typology based on how respondents evaluated 48 statements about political values. The typology revealed three significant clusters of respondents:� "conservatives," as we decided to call them,�make up 37% of the national sample, while "liberals" comprise 39% and "moderates" 24%. The same respondents were asked about their entertainment preferences, including their�consumption of the�most highly-rated TV shows and networks;�popular movies, sports, music, books, art and theater. We discovered that just as there are conservatives, liberals and moderates, there are people with red, blue and purple taste.�
Fox News wins the prize for the most politically divisive TV channel (70% of conservatives watch it daily and only 3% of liberals).
Over 82% of conservatives say they never watch MTV. The only other station from our list that they watch less is Univision (84%).
While liberals are more likely to be found watching drama, comedy, documentaries, and arts and educational programming, those are the genres that conservatives are more likely to avoid.
Out of 15 musical genres, conservatives were more likely than the rest of the respondents to listen to only two of them: country and gospel. What genre are they least likely to listen to, compared to the rest of the respondents? Not punk or hip-hop, as you might expect, but world music. World music is also the music genre where we see the greatest difference between conservatives and liberals. |
| Share |
|
|
2¢
|
|
| Article | Read Full Article |
|
| Date |
Category |
Headline |
Article |
Contributor |
|
|
