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Dallas-based pizza chain's peso promotion a hit
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| Contributor | DFWDem |
| Last Edited | DFWDem Mar 05, 2007 02:10pm |
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| Category | General |
| Media | Newspaper - Dallas Morning News |
| News Date | Monday, March 5, 2007 08:00:00 PM UTC0:0 |
| Description | Associated Press
DALLAS - A pizza chain that attracted national attention and plenty of hate mail for its decision to temporarily accept Mexican currency said Monday it is making the pesos policy permanent.
Dallas-based Pizza Patron announced in December that it would accept pesos as well as U.S. currency at its 60 locations across the U.S. The "Pizza por Pesos" program -- which brought death threats and hate mail to the company -- was set to run through the end of February but will now continue indefinitely.
"What the pesos for pizza program is intended to do is reinforce our brand promise -- as the premier U.S. Latino brand and focus on serving the Latino community like we have done for 20 years," Pizza Patron founder and chief executive Antonio Swad said in a statement. "We have carved this niche in the pizza industry to compete and serve an underserved market -- the Latino customer, not to make any political statement." |
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