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"A comprehensive, collaborative elections resource."
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Rove's Revamp
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| Contributor | RP |
| Last Edited | RP May 10, 2006 08:30pm |
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| Category | Election Guide |
| News Date | Wednesday, May 10, 2006 09:05:00 PM UTC0:0 |
| Description | With ratings down and the midterms coming up, the GOP adopts a new tack: Call it the 'apocalypse strategy.'
This fall’s election season is going to make the past three look like episodes of “Barney.”
The way I read the recent moves of Karl Rove & Co., they are preparing to wage war the only way open to them: not by touting George Bush, Lord knows, but by waging a national campaign to paint a nightmarish picture of what a Democratic Congress would look like, and to portray that possibility, in turn, as prelude to the even more nightmarish scenario: the return of a Democrat (Hillary) to the White House.
Rather than defend Bush, Rove will seek to rally the Republicans’ conservative grass roots by painting Democrats as the party of tax increases, gay marriage, secularism and military weakness. That’s where the national message money is going to be spent.
So the White House will try to survive by driving down the ratings of the other side. Right now, an impressive 55 percent of voters say they have a favorable view of the Democrats, one of the party’s best ratings in years. But the favorables of leading national Democrats are weak: 34 percent for Sen. Hillary Rodham Clinton; 26 percent for Sen. John Kerry; 28 percent for former vice president Al Gore. The bottom line: as long as the Democrats remain a generic, faceless alternative, they win; Rove’s aim is to paint his version of their portrait. |
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