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McDonald's Launches Anti-Obesity Campaign
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| Parent(s) |
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| Contributor | Gerald Farinas |
| Last Edited | Gerald Farinas Apr 15, 2004 05:22pm |
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| Category | News |
| News Date | Thursday, April 15, 2004 06:00:00 AM UTC0:0 |
| Description | McDonald's Launches Anti-Obesity Campaign
Reuters
McDonald's Corp. unveiled a health campaign on Thursday starring an adult "Happy Meal" with salad, bottled water and a pedometer, but some critics weren't buying the fast-food giant's healthy message. The company said it will launch the "Go Active" meals for adults on May 6 nationwide. The meals will be boxed with a brochure urging customers to walk more. McDonald's, the target of an obesity suit that was twice dismissed in federal court, and criticism of its fatty foods from dietary experts, already has been promoting healthier choices on its menu such as new salads. The maker of Big Mac and Quarter Pounder sandwiches is one of many food companies seeking ways to appeal to customer desires for healthier food.
The Oak Brook, Illinois-based company announced its latest efforts to build a healthier image in Washington, where Congress is considering legislation to block lawsuits blaming the food industry for making people fat. The world's largest fast-food chain won praise from Health and Human Services Secretary Tommy Thompson, who has urged food makers to help fight the U.S. obesity epidemic. More than 30 percent of U.S. adults are obese, according to the Centers for Disease Control and Prevention. |
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